What Are The Benefits Of Classic Marketing And How Will It Cope In 2018
The goal of every business is to grow and build a big and strong customer base. The way that businesses do this is through innovative and enticing marketing campaigns. While almost every company today pays attention to digital marketing forms, such as their websites, social media presence, and ads, the fact is that classic marketing methods still haven’t died out, and in fact, have some benefits compared to their counterparts. In this article, we are going to discuss some of the benefits of classic marketing, and try to predict how it will cope in the year that is to come.
Proven success rate
In today’s digital world, some people even wonder how come classic marketing methods are still around. The reason is the fact that they have been tested and tried, and have a proven success rate. While online campaigns have a more global reach, the fact is that you won’t reach your entire customer base with them.
You need to be aware of the fact that not everyone who has an interest in what you have to offer uses the internet, either because they don’t have access to it or because they prefer traditional marketing methods. There is also the fact that they could go online and opt for your competitor instead of you. When you have a customer walk into your pop-up tent where they can purchase your products, they won’t look for it somewhere else.
Keeping and recycling
Online ads don’t need to use physical resources which is both an advantage and a disadvantage. The fact is that printing materials, flyers, and posters have the benefit of being hard copies that a person can take with them anywhere, and read them again at any time, without the need to be connected to the internet. Furthermore, these materials can be reused or recycled.
Easier to process and recall
A lot of studies were performed in order to find out which form of marketing has a stronger effect. A particular study in Canada has shown that paper marketing is much easier for people to mentally process and recall. What this means is that the participants of the study have proven that they are more likely to remember what they have read in a printed ad than in its digital counterpart.
Image source: Elliott Brown Flickr
People are visual beings and the advertisements that they see in the world around them have a strong impact and are more likely to be memorized than the ones that are just skimmed through online. That is why there is still a high popularity of display systems in Australia and many other developed countries. This includes billboards, promotion stands, window signs, wall frames, and the like.
Familiar with the older folk
The older folk are already familiar with classic marketing methods, so they don’t really require much explanation. They will take a flyer, take a look at it when they feel comfortable to do so, and know very well that it’s an ad for a product or service from a particular company. The fact is that they generally aren’t really familiar with using the computer and browsing the internet, so digital marketing methods are simply of little use here. There are effective marketing strategies for senior citizens that you can try out.
Classic marketing methods have a proven success rate and work well with the older folk. However, your marketing strategy cannot depend only on offline methods, because we live in a digital age, where a website, strong social media presence, and online ads, are a must for every business to thrive. The best strategy is to combine online and offline efforts so that you cover all your bases.
Featured image source: MK Feeney Flickr